Promotional Consulting

Business promotion methods come in many forms from face-to-face image building to web presence to the printed word. All of them should be incorporated into your monthly to-do list.

In addition to helping you choose the strategies you want to use, Linda will show you how to maximize the effectiveness of each in various ways. For example …

• Create a memorable name tag and wear it everywhere!
• Use a basic Speaker Available Sheet format to post on your web site
  and sent out to the appropriate groups and individuals.
• Set up a simple e-newsletter to keep you in contact with your clients
  (and potentials).
• Get the most out of your networking time.
• Draw greater search engine coverage for your web site.
• Blog effectively.
• Develop a real connection with business and organizational associates.

… and tie these and other approaches together to form a unified, information image of what your company does and how you rise above your competition!

Together we’ll work out a marketing plan to include the promotional methods that are likely to work best for your individual business and location.  These will also vary according to your own business style. Do you like to plunge into a new challenge all at once? Or are you more comfortable adding one additional strategy at a time to you schedule? Also, client A may prefer a great proportion of face-to-face actions, while another works best with equal parts Internet, written material and face-to-face.

To be truly effective, a promotional plan must fit
both your business and your individual style!